May 2021: STOP the cycle of bullying, focus on kindness and love

RADA’s intention with its annual campaign is to start conversations on real world issues and during May the Non-Profit Organisation draws attention to the topic of bullying. 

The global Covid-19 pandemic and its ongoing controlled lockdowns brought transformation in the way that we interact. While digital communication opened-up markets and industries worldwide, it has also had a very negative impact on privacy and has seen an increase in online bullying which in most cases is more vicious than the face-to-face version.

Global surveys show an increase in cyber-bullying and image-based abuse which affects individuals of all ages. What makes this worse is that anybody can be a spectator, and the footage is permanent. Faceless perpetrators seek to regain a sense of power and control in their lives.  Retaliation for the pain that they are feeling, possibly making themselves feel better by making someone else feel worse, this is not the solution.

Bulling takes on many forms.  If you are experiencing the abuse, don’t automatically blame yourself for what is happening.  Be reminded that the issue may lie with the bully who is projecting their negative energy onto you and be aware that they have their own personal reasons for doing this. The issue is theirs and not yours. Stand your ground, take back your power and don’t be intimidated.

Furthermore, you may feel powerless and alone and most times resort to just putting up with the situation you are facing, leading to further isolation, depression, a low self-esteem and sometimes even suicidal thoughts.  It’s important to remember that you are never alone, reach out and speak to a friend, colleague, teacher or professional.  The support and guidance of another will make you stronger and help you move forward.

We should all strive towards building a sense of community, this helps us humanise others. Treating others with respect, tolerance, understanding, kindness and love will ultimately make the world a better, safer and more peaceful place for us all.

RADA Patrollers Project proudly supported by Megaphase Safety

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